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Marketing theories the marketing mix from 4 ps to 7 ps. This diagram is created as an hexagon, with 6 colorful hexagons containing each of the ps product, price, place, promotion, process and people. Make sure you include the 4ps of marketing and all your market research information to understand the best ways you can present your mix. Free download management 11th edition by stephen p robins,mary coulter authors stephen p.
The product refers to the tangible and physical products such as warranties. Marketing mix powerpoint templates, slides and graphics. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. Marketing management ppt presentations on authorstream. The marketing mix model, or marketing strategy also known as the 4 ps is widely used by marketers as a tool to assist in. May 24, 2012 the marketing mix refers to the primary elements that have to be attended to in order to market a specific product properly. The 44 ps of marketing definitive marketing checklist. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and.
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